Your brand tells your clients who you are, what you do and lets them see a professional look into your business. Do you have a brand?
When your clients see your logo or social media page do they immediately think of your company?
A brand is crucial for your company. With this digital age your company needs to stand out in seconds.
Your brand tells your clients who you are, what you do and
lets them see a professional look into your business.
Do you have a brand?
When your clients see your logo or social media page do they immediately think of your company?
A brand is crucial for your company. With this digital age your company needs to stand out in seconds.
What is a brand? A brand is is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands. – – Wikipedia
What is a brand? A brand is is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands. – – Wikipedia
A Great Logo Is Crucial. Your brand look, font, colors and dynamics center around a great logo. We love to bring logos to life. The logo should be everywhere so that your clients see the branded logo and immediately think of your company.
What do you sell? What is your mission of your business? A Tag Line is important to explain what your company does and is crystal clear to your client what you offer.
As you use fonts for your brand. These fonts are usually ones that are in your logo which helps with brand awareness. You want your fonts and graphics to be consistent throughout your brand.
Once a logo is finalized and the colors of your brand are choosen that represent your company the best. The colors of your brand are ones that you want when your client sees your colors to think about your company.
Your voice (or company voice) should be evident throughout all social media, website, advertising and anywhere your brand is represented. No one sells your business like you sell your business.
When your clients look at your brand they should feel good and want to do business with you. Do you know a company or product that you buy because of the way it makes you feel? Your brand should make you look professional and make them want to do business with you.
Be True To Your Brand. Your brand should stay with you for 2-3 years and shouldn't change. Your colors, fonts, logos, etc should stay the same so it doesn't confuse your clients. We recommend rebranding 3-5 years just to stay current with your company and who your clients are.
You need to keep brand consistency throughout every platform. Your website, Facebook, Instagram, Shirts, Advertising, Business Cards, Marketing Materials, etc. Example: when people see you post on social media they should see your logo, brand colors and know that it is you.
Everywhere you go, everything you do and every person you meet - BE YOUR BRAND. Your staff, social media, website, Google presence, business cards, clothing, quality of marketing materials and every part of your company should BE YOUR BRAND.
You’ve seen logos across popular brands and you recognize their product because of their logo and brand.
Your brand is a crucial part of your business identity. Your logo and brand should be memorable and captivating. When you are choosing look and colors of your brand and/or logo they should represent your business but most importantly be attractive and relatable to your ideal client. It is important to know who your are marketing to.
Example:
When you think red soda (or pop) can? Who do you think of?
When you think Clydesdale Horse what brand do you think of?
Your clients when they see your logo, color scheme, imagery, look and feel of your marketing should automatically think of your brand. We want to establish if you have a brand or if we need to help with building a logo and brand for you. This is one of them most important steps in the planning process.
You brand should relate to your business and you but most
importantly should be one that attracts your ideal client.
